One of the benefits of articles is that provided they contain relevant keywords and keyword phrases they can drive traffic to your site. More traffic means more potential customers which means more potential profits for you. At the end of an article that you submit to one or more of the hundreds of article directories, you can include a resource box. This has the advantage of allowing you to write a bit about yourself and your site and include a link to your site. When your readers like the information in your article then they can click on your link and they are taken directly to your website.
Article writing is not as difficult as you think and gets easier the more you do. As with anything else in life 'practice makes perfect'. Provided you have a good understanding of grammar and a spell checker on your computer then writing articles becomes quite easy. Here are some useful tips to help you.
1. Keep it simple. Don't make it harder than it really is. If you already have a website then you already know something about your subject. Look through the article directories and read two or three articles on your subject. Jot down the main points but do not copy any articles. Now, just start writing. You are trying to tell other people about your subject and they may know very little about it. Keep it interesting for them and make them want to read it.
2. Do not get stressed about it. At this stage nobody else is seeing what you are writing about other than you, so it doesn't matter. OK, you know what it is you want to sell. Think of yourself as the customer and think of the information that you would want to see. Visit forums where your customers participate and read through the posts looking at the questions that they ask. Base your articles on those questions. You may want to write an entire article based on one question or you could do a '5 questions asked most about...
3. Keep an eye on the length of your article. On average an article should be between 300 and 750 words. Most computers these days have a facility for doing a word count. Learn how to use it - it will save you time. Check the rules of the article directories before submitting your article. Some suggest articles of over 500 words others suggest an average of 350-400 words.
4. Do not be too eager. As soon as you finish your article don't rush off to submit it to every search engine you can think of. When it is finished make sure you check it over for spelling and grammar mistakes. Do not always rely on the spell checker facility. Get a friend to proofread it and ensure that it flows smoothly. Does it convey what you want it to? Is it relevant to your sit? Do you keep to the point?
5. Remember - this is an article not a sales letter. The article should provide information and lead people to your website. Once they are at your website that's the time to sell to them. If people think you are just trying to sell them something in your article they will lose respect for you and this in turn can damage your credibility. This is NOT what you want. Give them information and make them want to know more.
6. Stay focused. Keep to the point. If you are passionate about your topic it is so easy to drift off in other directions so you have to avoid this. Ideally you should write an outline for your article and jot down some key points about what you want to say. Keep referring back to this in order to stay on track.
7. Write as if you are talking to a close friend. Use everyday words that are easily understood. Don't try to impress people with words that your reader would need a dictionary by their side in order to understand what you are saying.
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